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Introduction Real estate is a capital-intensive industry, making its marketing a complex endeavor . Since purchasing property is a high-stakes decision, identifying and understanding the target audience is crucial. Once you have a clear grasp of your audience, you can tailor marketing campaigns to meet their specific needs. In this highly competitive sector, real estate agents and developers continuously strive to attract potential buyers and close deals efficiently. Particularly in fast-growing markets like Dubai and India, professionals must adopt innovative marketing strategies to stay ahead of the competition.   Traditional marketing methods are no longer sufficient to generate buzz, attract buyers, and showcase real estate projects effectively. Today, real estate marketers must deliver personalized interactions, respond promptly, and ensure seamless communication throughout the buyer’s property search journey.   This is where campaign management software (CMS) becomes ...